MENA Sell

A platform that helps affiliate marketers do their job the right way

Founders of MENA Sell wanted to revamp the current platform, taking into consideration removing any obstacles in front of the users, and saving some cost and effort in some tasks done manually.I started by collecting some data about the market and the targeted customers, researched the competitors in the market and analyzed their strengths and weaknesses, so I can get the big picture of this market and understand what're the benefits and values that can be proposed for the users to make them satisfy and more engaged with the system.

challenge

Most affiliate marketers face some obstacles with local affiliate systems, they have to manually interact with the system staff to cancel or modify orders.

solution

An interface that helps marketers do their jobs more easily, and smart enough to save them time handling their orders.

User Research

Asked the founders to create a focus group from current users and invite them to join an interview to know more about the problems they are facing with the current platform, and to let me have a chance to observe how they use the system and how they behave.

Methodology

  • Unmoderated sessions
  • 5 participants
  • Session duration: 45 minutes

Questions

  • How long does it take to place an order?
  • Is there any obstacles that users face in the ordering process?
  • Is it easy for users to withdraw their commissions?

observations

  • It was observed that 4 out of 5 participants have problems with placing orders. This means that for most users the flow for adding products to order is so important.
  • It was observed that 4 out of 5 participants were frustrated about modifying/canceling orders. This means that modifying orders is important for most users.
  • It was observed that 3 out of 5 participants need an easy way to view their balance. This means that most users find it useful to easy access their wallet details.

wireframes

By designing fast and easy to understand wireframes, we can enhance the user flow more faster and test the design with real users to iterate and enhance the structure in a more efficient way.

Mockup

Now it's time to create the magic on top of the structured wireframes, by using the brand identity look and feel we came up with the final beauty of the business product.

If you're ready to bring your ideas to life and make a real impact in the world, I'd love to work with you

Contact me today to schedule a consultation and let's see what we can achieve together

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